Google Adwords
Google is one of the top pay per click solutions based on a strong brand and one of the top destination site
that people know/trust.
Google gets a substantial amount of traffic - not only from their own sites but also through affiliates like America Online, Ask Jeeves, Earthlink, Lycos Canada, Netscape, Compuserve, AT&T Worldnet and NYTimes.com.
The principal concept with google is that they will connect your website at the time people are seaching for your products or services.
Google Adwords is a simple 3 step process:
Keyword Selection
You choose the keywords that you want your website to appear under.
Your ad appears on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now
you are advertising to an audience that is already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about your company. It is that easy!